Flickr

Social Stuff
Site Info

Sponsored Links

Laurie's Entries

« Software to Track Human Motion in Video | Main | A new Phone »

A Case of Mis-Market

This is a perfect example on one side of a Korean company not understanding the US market for gadgets. On the flip side, we also have a perfect example of a US company not understanding the target audience of a device.

The features on this camera are very typical of features on gadgets in Korea (and elsewhere in Asia). The US, company, however should spot this and also realize that these sorts of things are becomming trendy in the US, as well: they aren't just for kids!

Oh well...

Samsung Digimax U-CA3 review by PC Magazine

Posted by Shane on June 30, 2004 8:16 PM |

TrackBacks

TrackBack URL for this entry:
http://www.kf6nvr.net/mt/kf6nvr-tb.cgi/257